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By Erik Hammond

 This is the second part of the Google Jagger update discussion. The first part of this article discussed the overview of how and why Google needs to update its website ranking algorithms periodically. This article shall discuss the specific areas the Jagger update has altered in the Google algorithm.

Sources at Google claim that the changes we see are part of 3-phase update (Jagger1, Jagger2 & Jagger3). At the time of writing this article, we are in the completion stage of Jagger2 update. The Jagger3 update is expected to be rolled out over the next few weeks.

Jagger Update 1

The Jagger 1 update pre-shocks actually started with a string of back-link updates that began in September 2005 and continued into middle of October 2005. In mid October, Google updated its PageRank database for public view. Usually updated once a quarter, the PR update always creates a stir. While most SEO professionals heavily play-down the importance of PR in ranking, the legacy of its importance is so deep-rooted in the minds of most webmasters, that it is difficult to shake it off as an insignificant ranking parameter.

Jagger Update 2

It is believed that the Jagger 2 update is now complete and replicated to all the data centers of Google. However, you may still notice some fluctuations in the rankings as things stabilize for each update. We are now at the threshold of the 3rd phase of the Jagger update, which is expected to initiate sometime in the second week of November 2005.

From what we have studied so far, Google has re-engineered several aspects of its algorithm. Amongst other aspects we will know as things roll out, we believe it has altered the impact of the following:-

1. Value of incoming links

2. Value of anchor text in incoming links

3. Content on page of incoming links

4. Keyword repetitions in anchor text

5. Age of the incoming links

6. Nature of sites linking to you

7. Directory links

8. Speed and volume of incoming links created

9. Value of reciprocal links

10. Impact of outbound links / links page on your website

11. Sandbox effect / age of your site, domain registration date

12. Size of your site’s content

13. Addition and frequency of fresh content update

14. Canonical / sub domains, sub-sub domains

15. Multiple domains on same IP numbers

16. Duplicate content on same site or on multiple domains

17. Over-optimization, excessive text markup

18. Irrational use of CSS

We are studying various aspects of the Jagger algo update and are closely monitoring the impact of changes in each of the above mentioned parameters and many more not mentioned here. We shall be discussing the impact of each of these aspects in the next parts of this article, which are likely to be written once the Jagger3 update and our study of it is complete.

In the meanwhile, we’d like to give out a word of caution - If you have suffered drop in your website rankings, do not do any drastic changes on your website until the Jagger3 update is fully implemented and stabilized. There is a delicate balance and inter-dependence of all these parameters that can bring back your ranks once the Jagger3 update is completed.

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Glance At Internet Marketing Capabilities

By kay

 Since evolution of internet, there is big boom for online marketing. Many people are greatly benefited from online marketing businesses. Almost every one of us will surely enjoy to experience benefits of online marketing now or then. Besides the assurance of your profit, the strategies in online business marketing will make you to cope with this aggressive and rapidly developing business world. If you put great efforts to make your site reach the targeted traffic then surely you will achieve great profits and good reputation.

If you are business owner, then it becomes necessary for you to develop the web presence. It is very tricky and time-consuming task. In addition to this, it can make the big hole to your pocket. This is because; large efforts are needed for making the website to grab attention of targeted traffic. It needs months, for planning the design and development in an accordingly manner. Several times, with the development of project and as the milestones are attained, it is possible that you do not get what was actually intended or planned.

It is also possible that people uninitiated the project may leave or persons planned the project may leave. There may be change in resources. In addition to this, there may be variance in the competitive environment. Furthermore, great technological advancement may bring new methods for accomplishing the same task in finer faster and simpler manner. The discovery of new technologies may bring significant effect in the final product. Owing to this, it becomes essential to make sure that the final design of your web site will meet all your aims and objectives. In addition, it is necessary to check that it is effective to attract the new customers whilst retaining the new customers.

The development process of site strategy involves several steps like defining the targeted traffic for your website, the aim behind your site and development of measurable goals. By means of this process, you are able to give proper direction for your website design. In addition to this, it will incorporate all the new tools and technologies that are utilized for the purpose.

There are several goals behind the web site. Furthermore, the intention behind the website may be different for every business owner. It can be to attract the customers to engage in a specific activity or just to make them shop on your website. In addition, some sites may have the purpose to fill the particular form for the website. There can be different ways how the particular website gets remuneration from visitors. By means of internet marketing, you can achieve great benefits. It is necessary to decide goals and expectations from the website. Proper use of search engine optimization strategies and tools will surely help you to get intended targets.

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By Erwin Pope

 So what is the complete solution to all of your online business problems? The solution is called an ecommerce shopping cart system. This highly popular online business instrument enables you to raise sales transactions of your online store very quickly and conveniently. Shopping cart is the vital element in an online ecommerce website. Shopping cart acts as a turnkey for your entire online business and turns your business into a thriving and highly profitable home based business.

Various web designers and developers are designing shopping cart to boost up the sales of almost all kinds of products. Many businessmen have put up their products online for sale. The medium of ecommerce or ebusiness is quite effective to promote any business.

Your website is the mode through you attract buyers to your site. So the ecommerce online shopping cart should contain all the features that can attract potential buyers to your site. An online buyer is always nervous about giving out his financial details online. It is very essential to assure your customer of the secured identity.

Many shopping carts provide the muti-payment modes to the customers. They can either opt for credit payment mode or by merchant account or via gateway such as Paypal or any other service provider. Merchant account is a bank account that allows you to manage credit card dealings. This allows you to maintain your customer’s personal information. You can add prices and product options in to your shopping cart.

Ecommerce has gained popularity, but customers will not buy products from sites if your site is not working properly. Your website must be user friendly and must make shopping easier for the customer.

There are some basic elements of a usable ecommerce online shopping cart. Site navigation must be very simple. Complex site navigation will confuse your customer and can scare them away. The links found in your website should be properly co-coordinated. Some times customers find the products they want to purchase through links in various sites.

Best ecommerce shopping cart are the ones that integrate the selling transactions of your online businesses. Each of the software manufacturer claims that their ecommerce shopping cart are the best in the software market.

An advanced ecommerce shopping cart should have the genuine features of an online store. It should enable the customers to purchase products without much hassle. The shopping cart software should support all the customer friendly programs. The online shop on the website displays the products with the price listings and the size listing along to make the shopping easier for a customer. Various modes of payment are optional to the customer. Thus the customer makes his pick with the help of shopping cart on the website only.

There are text, hyperlinks and images in an online store. They are to be managed strategically in the web pages to give an overall attractive structure to the site. Online visitors should attract customers via eye-catching designs. It should have the power of converting the visitors into buyers. The online store or marketing website should have an appearance that assures the customers that they will get the best service.

A good ecommerce shopping cart should have good functionality. It should perform the sales effectively. Some of the good ecommerce shopping cart gives the full technology support of shopping cart software. Any person with basic web knowledge can go in for establishing an online store or marketing website. Various ecommerce shopping cart providers even set online tutorials for the potential customers of shopping carts. The tutorials give the guidelines for establishing the online store in an easy way.

There are provisions to establish the web pages for the online shop in three dimensions with help of graphic interface. A good ecommerce shopping cart should be versatile. The user should be able to manage his business without hassle. The software manufacturer also provides the traffic volume enhancement systems and the sales measuring systems.

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An Overview of eCommerce Merchant Accounts

By Erwin Pope

 For a number of e-Businesses, discovering the best way to accept payments is a frustrating task. As the Internet is an instant medium, it is highly recommended that a ecommerce website must accept credit/debit cards and online checks as modes of payment. In order to accept credit card transactions, you require setting up a merchant account with a merchant bank. As soon as you set up a merchant account, an online processor can provide you with the software or gateway you need to transact.

Selecting a suitable merchant account is considered to be one of the most tough business decisions you make as their existence has almost doubled and are now into more than hundreds. At the time of choosing a merchant account, you should be aware of the cost involved in setting up the account. Refer to the list below and don’t forget to ask about each of these items before agreeing to an account.

Application Fee

The application fee is compulsory so an agent or bank can “research” you as a potential customer. Few firms are more likely to repay this fee if your application is not accepted while others won’t. It is always advisable not to pay an application fee that will not be refunded in case you are rejected.

Minimum Account Billing

This fee requires you to do a least amount of business with a merchant bank. A majority of banks require a monthly minimum of at least 25 dollars in transaction fees. Anything less than 35 dollars minimum is satisfactory.

Statement Fee

In case there is a considerable minimum-billing need, then there should be no statement fee. Still, a number of banks charge this to cover administrative costs. If you are assessed a statement fee, it shouldn’t exceed 10 dollars per month.

Charge back Fee

In case a customer is not satisfied with their purchase, can’t get a refund, or is just looking for something free, you may be faced with a charge back attempt. Under this, the bank will return customer’s fund and debit your account for the full amount. Always make sure to ask about your bank’s charge back policy. Most banks tend to be more loyal to cardholders than merchants so protect yourself by preventing charge back fees.

Transaction Fee

This fee, which is usually about 2-3 percent of the purchase, is assessed on every transaction. If a product costs US$100, the bank would receive US$2-3 for their services. While rates are relative to the nature of your business, anticipated volume and your credit history, you should never pay more than 3 percent.

Setup Fee

This covers administrative work necessary to establish your account. In case you’re charged an installation or programming fee, there shouldn’t be a setup fee. There is a considerable amount of work completed to create merchant accounts, so fees of US$50-500 should be expected.

At the time of approaching banks or an intermediary about a merchant account, always keep in mind the following tips:

1. Read the terms, conditions and anticipated charges carefully. Don’t sign anything until your questions are answered to your satisfaction. Take time to understand exactly what you are getting and how much you are paying to get it.

2. Do you require a reserve account? It shouldn’t be, but if you are a start-up Internet business, have poor to marginal credit, anticipate low volumes or run a “risk” business, it may be required.

3. How long before funds are available to you? Ideally it should not take more than 72 hours from the time an order or transaction is processed.

Given below are some of the options available with whom you can setup your merchant account.

Paypal: With a free PayPal account one can accept credit cards on your website immediately

Click bank: It offers distribution of digital products and has an instant affiliate network promoting your business.

North American Bancard: It is a full service payment solution provider of Credit, Debit, EBT, Check Conversion and Guarantee, Checks by Phone & Net.

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By Erik Hammond

 Localized searches on search engines are becoming more and more widespread within the Area SEO community. Customers are choosing to use Search engines such as Google, Yahoo, MSN, AOL, and the rest over their traditional paper Yellow Pages. It takes too much time and effort these days to open the Paper directory and search and search alphabetically for the business you would like to find.

Some users stick to online yellow pages and search for a topic of interest. Most searchers may not be seeking a business but information. When they search online they may end up finding area seo content within a page full of information that they are searching for and end up using or contacting the business because it is where they located their pertinent area seo information.

Out comes the search engine philosophy of Localized Area SEO. A potential customer opens his or her favorite search engine and types in their city, state county or zip and the business type or information they are searching for. Based on this it is important to see how a company must be optimized for their local seo area. If they are not listed in the search engines on the first page and are not marketed for their Neighborhood, Area, City, or state there is little or no chance of them being found by a searcher online. Regardless of the business type model it has become required to be found online when someone is searching.

There are also at least two types of possible searches and results being found online these days. The customer is either looking for a localized search based on location or a general search based on web search. In an area seo perspective both of these are equally important. For customers searching for businesses online Localized search becomes important to be listed with directories for local businesses. When a customer searches for information based on a local area seo search web search localization becomes the key target. When customers for instance in Palm Coast Florida seek to find a local Seo professional so they can meet and communicate their desires in person, they would type in Palm Coast SEO. The same obviously applies to all locals in the nearby area such as Daytona SEO. Since geographically these areas Palm Coast and Daytona are fairly close, a marketing professional would chose to target both of them equally. A localized customer in search of an seo company would not type Florida SEO and the market is too general and would include results they would not be interested in.

For an SEO professional although it may be a national market that they strive to achieve it is equally important to be listed in their localized search so that potential local customers will be able to locate their products and know they are locally listed.

In part two of Local Area SEO we will discuss the importance of understanding the customers target market to achieve best results for Area SEO.

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